Earlier today I received a call from a former colleague asking for pointers in conducting a brainstorm. In chatting with him, I began to ask myself, “Is there a right way to brainstorm?” My short answer is “yes!”
I’ve sat in my share of poorly run brainstorming sessions and you probably have too. You know, the type of brainstorming where… one person dominates the conversation, or folks are so anxious to get their ideas out they don’t listen to one another, or ideas don’t connect to a unified problem, or worse yet, the brainstorming doesn’t lead to an actionable outcome.
So, what’s the right way to brainstorm? Here are some tips: