There’s been quite a bit of talk lately in the innovation world about the importance of failure. In thinking about failure, I’m struck by the negative connotation. Though many of us consider failure a bad thing, sometimes there is an unintended consequence to failure. Namely, failure can lead to new thinking and innovation. I was reminded of the beauty of failure by my son.
The first time I flew to Australia, I remember dreading the layover and wishing we could fly non-stop from Boston. As I peered out the plane window and saw the brilliant sunshine, I couldn’t fathom how decades later a solar plane would make its first international flight. Just the other day the solar-powered Solar Impulse completed a flight from Switzerland to Brussels. The plane generated energy from the sun and stored the power in order to charge lithium batteries for night flight. No fuel and no pollution. Creativity at its finest.
I work in a creative industry. In many ways, advertising and marketing serves as a pinnacle of creativity. Each and every day folks within the ad agency world develop creative work. Whether digital experiences, web sites, online advertising, social media campaigns, television commercials, radio spots or inventive outdoor installations, there is no lack of creativity. With all these creative works, the question becomes what criteria should we use to evaluate them? It isn’t a question many folks stop to ask. In fact, evaluating creative work is often very subjective.
Here are a few tips for taking the subjectivity out of the evaluation and fairly critiquing creative work:
When I woke up today, my 5 year old (yes, he just had a birthday!) greeted me with a, “meow meow meow.” I promptly replied, “meow meow meow, meow.” We were speaking to each other using our secret cat language. The first set of meows means, “I love you” and my reply was, “I love you, too.” Funny thing is we sometimes slip into speaking cat in public without even knowing it. When you think about it, speaking cat is pretty odd. Or is it?
Book reviews are typically created for new books. However, I own a number of great books on creativity, innovation and design that are lesser known. This is one of them – it takes a scientific look at the role of “style” in product design.
In this nonfiction work geared towards a business audience, Pink argues the age of “left-brain” dominance is giving way to “right-brain” thinkers whose minds are more akin to designers, inventors, teachers and storytellers than lawyers and MBA’s. With the coming of what Pink refers to as the Conceptual Age, the future is in the hands of creators and empathizers, pattern recognizers, and Read more