For the past 15 years I have worked in a world made up of web sites, social media, online advertising, and other virtual experiences. This week at work I began craving the creation of physical things. As I left work on Friday, I was ready to roll up my sleeves and get my hands dirty…cooking, making pottery, designing draperies, painting walls. You name it – I was ready. In speaking with my co-workers, they felt the same way. It seems when you’re continually creating in one realm, it can cause you to crave creativity in other realms.
I started thinking about how creativity is like eating a balance meal. While it may be healthy to eat just steamed vegetables, mixing in some grains, fruits, and beans adds texture and interest. Perhaps creativity is, in fact, like eating a balanced meal. While you may prefer one food group over another, it is a varied and colorful diet that provides the most sustenance.
It seems talk of innovation is everywhere. In the news, in world events, in boardrooms around the globe. Innovation may just be the buzzword of this generation. With all the talk of innovation, why are so many companies struggling to become more innovative? I believe creativity, vital to innovation, has been overlooked. I created this SlideShare presentation, titled “3 Truths About Innovative Companies” to explore the topic of creativity in business. In this module, you’ll learn:
- How to become a more creative organization
- How to get more creativity in less time
- How to create a climate for creativity